MINI - The MINI Store

Take the MINI Store for a spin

Have you ever seen a MINI in the street and wanted immediately to take it for a ride? With the new MINI stores, now you can!

A simple and fun idea to increase the number of test-drives of MINI in Paris.
Because after all, all you need to sell a MINI is a MINI, right?

Image Gallery


Eurobest : Bronze

Full Credits

No project can happen without the help of everyone involved.
Thank you.

Agency: DDB Paris
Client: MINI
ECD: Alexandre Hervé
CD / AD / CW: Alexander Kalchev
Accounts: Florent Depoisier, Paul Royer

Production company: Standard Films
Director: Clemens Purner
Producer: Capucine Charbonnier