Voyages-SNCF - Welcome/Goodbye

Further Than You Imagined

Further than you imagined was the claim of the SNCF (French Railways) booking site, voyages-SNCF.

When they relaunched their website with a focus on services, we set out to prove the claim by creating an integrated campaign that provided crazy customer services to real people. The first one was called "The Welcome Service", where we surprised and welcomed 5 real people at Paris' Gare de l'Est.
From ninjas to a Heavy Metal band, our surprises were tailored to the character of the people we were greeting or sending off. 

Matt Devine from the Glue Society came on board to direct and the result was hilarious.
The campaign was so successful, people actually started doing their own surprises and as for us, we created our second service, called "The Escape Machine".


Image Gallery


Awards

Cannes Lions: Bronze Lion | Young Guns: Bronze Bullet | French ADC: 2 Black Spheres


Full Credits

No project can happen without the help of everyone involved.
Thank you.

Partner: Siavosh Zbaeti

Agency: DDB Paris
Client: voyages-SNCF
ECD: Alexandre Hervé
AD / CW: Alexander Kalchev
AD / CW: Siavosh Zabeti
Accounts: Stephane Hardel, Fabien Donnay, Hélène Lardier
TV Producer: Florence Gabet, Kloe Pirajean

Production company: Moonwalk Films
Director: Matt Devine
Executive Producer: Gaspard Chevance

Sound Production: THE